About Us

What started out as a small optical shop in downtown Cebu has grown into one of the most notable names in the industry. Over 65 years in the business, Site For Eyes takes pride in rendering quality service.

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A behind the scenes sneak peak on our Independence Day shoot! Celebrate […]

Our DLR City Line!

“The more you read, the more things you will know! The more […]


Get back to school in style with our new DLR City line! […]

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We make sure that your eyewear is adjusted to your personal fit for the best vision and the best comfort possible.


Here at De Los Reyes Optical, we believe that it is important to have your eyewear cleaned as much as it is important to have the correct prescription. Come and get a free cleaning at your request any time.

Free Eye Check Up

We promise, for every visit to any of our branches, you are entitled to a complete and free eye examination.

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So Now You Know

The First Step To An Eye For Excellence: In 1950, De Los Reyes Optical opened its very first branch in 31 P. Gullas St., Cebu City.
More Than Just Valentine's Day: Every Valentines Day, the De Los Reyes Optical family celebrates their anniversary. This year, De Los Reyes Optical celebrated its 65th anniversary. Horraaay!
An Eye to Expand: On May of 2012, De Los Reyes Optical opened its first branch outside of Cebu in Davao.
A Dozen And Beyond: Now, De Los Reyes has a total of 12 branches and looks to expand more.